Google Shopping is an attractive ecommerce platform for both online buyers and retailers. For buyers it’s like a digital mall: they can enter, browse and see many brands and types of products on one screen.
For retailers, Google Shopping is a huge traffic-driving source that increases earning potential for online stores. According to a Digital Marketing Report from Merkle, it has approximately 30% higher conversion rates than text ads.
This article is about how retailers can use Google Shopping to generate sales for their ecommerce stores. It provides comprehensive information, data and guidance on:
- The characteristics & benefits of Google Shopping, including practical recommendations.
- Starting & optimizing Google Shopping campaigns for domestic and international markets.
- Getting the best results and sales conversion rates via Google Shopping.