Ecommerce Translation & Localization

Global uses a natural language processing solution to deliver affordable, automated human-quality translation, but localizing an online store goes far beyond just translation. It involves converting currencies, sizes, payment methods and much more.

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Localization vs. Translation

While translation is process of changing the words of one language into the words in another language that have the same meaning, localization goes far beyond.

The objective of ecommerce localization is to give international buyers an online shopping experience that is indistinguishable from their normal native experience. This includes converting currencies, sizes and much more.


What makes our translation different

We combine AI natural language processing with High-quality Human review. 


Because we’re not limited by human-capacity we’re able to process enormous translation volumes in Real-Time.

Ecommerce optimized

We use a statistical machine translation engine, which is specifically trained for ecommerce products, categories and attributes.


Combining natural language processing and machine learning we’re able deliver human-quality translation.


Using ecommerce and category optimized libraries we can deliver consistent and standardised translations.

Category Mapping

We translate and map your product categories to the international equivalents to ensure your products index correctly.


Our automated process enables us to offer our translation services for FREE as part of one of our free or paid plans.


Hassle-free localization with Glopal

Glopal’s AI-based solution helps you optimize your localization processes and costs, ensuring the best return-on-investment for your online business.
We take care of all translation, price and size conversion, legals and even international shipping for those running online stores.
In short, we take care of your international sales and you can focus on the development of your business.

Our step-by-step process

A full localized experience involves much more than finding the best matching words in a different language and posting a product listing.

Ecommerce Translation We use an AI-based solution and autonomous machine-learning to deliver affordable, automated human-quality translation.  
Local Marketing & SEO We enable international search engines to index your content to improve your organic international traffic. We use an AI-based solution and autonomous machine-learning to deliver affordable, automated human-quality translation.  
Currency Conversion We automatically convert your item prices based on current exchange rates (you can also set specific pricing on a country or item level).  
Shipping optimization Through our Parcel Forwarding service, we enable you to offer your international buyers the very best international shipping rates. We take care of all customs documentation and international shipping.  
Legals & Compliance We comply with international marketplace restrictions and automatically block any items that maybe prohibited in a specific market in order to avoid policy violations.  
International Payments We provide you with a fully localized, secure and hosted international checkout process that enables you to accept payment in 25 currencies.  

Intergation & speed

For merchants it’s essential that any translation solution is integrated and on-demand so that new products and product updates are translated automatically.

This type of tight integration is complex and expensive. Without an automated solution, it’s very difficult to keep up with frequent catalog updates.


Automatic international customer detection

We automatically detect your international visitors and offer them the appropriate localized version of your store for them.  This ensures that your customers always receive the best best buying experience whilst you, as a merchant, get the best international conversion rate and Return on Ad Spend.

Automatic detection

Ecommerce optimized machine translation

Ecommerce optimized machine translation is a great and affordable alternative to human translation. It differs from standard machine translation by virtue of the fact it is built and trained specifically for ecommerce products. It understands the notion of products, categories, attributes and context in a way that standard machine translation cannot.

At Glopal we translate over 100,000 products every week and with every new translation our system becomes better at translating and better at optimizing your products. Our solution is also perfectly integrated with the top Ecommerce platforms such as Magento, Shopify and Bigcommerce. 

AI + Human translation

Our team of translators can create high-quality content and review newly added product descriptions as part of our on-going localization process.

We also provide an AI-based translation engine that quickly creates human-like translation at a low cost using natural language processing.

Why not localize by yourself?

In theory you can localize yourself, but in practice it comes down to a question of capacity and return on investment. Managing even a modest inventory across multiple markets and channels becomes unsustainable almost immediately.

Using an automated AI based solution is really the only realistic, sustainable and scalable approach to localization.