--- title: Google Shopping Ads - International Marketing description: Targeting international markets with Google Shopping Ads can often lead to an increased ROAS and reduction in CPC compared to your domestic market. --- [Close ](https://merchants.glopal.com/en-us/google-shopping#) [![Google Shopping in - International Marketing](https://merchants.glopal.com/hs-fs/hubfs/grader-logo-Jan-07-2021-09-24-02-99-PM.png?width=400&height=32&name=grader-logo-Jan-07-2021-09-24-02-99-PM.png)](https://merchants.glopal.com/?hsLang=en-us) [![Google Shopping in - International Marketing](https://merchants.glopal.com/hs-fs/hubfs/grader-logo-Jan-07-2021-09-24-02-99-PM.png?width=400&height=32&name=grader-logo-Jan-07-2021-09-24-02-99-PM.png)](https://merchants.glopal.com/?hsLang=en-us) # International Google Shopping Ads Targeting international markets with Google Shopping Ads can often lead to an increased ROAS and reduction in CPC compared to your domestic market. ![International Google Shopping Ads](https://merchants.glopal.com/hs-fs/hubfs/base-1.png?width=1221&name=base-1.png) [![Google Shopping in - 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