Magento, one of the top ecommerce platforms, enables online retailers to sell internationally. They can localize their stores for multiple markets and regions, maximizing their sales potential. This is good news as international ecommerce is one of the biggest growth opportunities for online retailers today.
There are 1.79 bn digital shoppers worldwide and 2.14 bn is the number projected for 2021. By opening up to the international market with a well thought-out localization & cross-border sales strategy, you present your products to literally hundreds of millions of new potential buyers.
To think of this (potentially) wasted sales potential is truly eye-opening. The question remains:
How to reach all those online buyers in the simplest and fastest way, watching your sales grow at unprecedented levels?
The answer can be split into 3 key areas:
- international buyer acquisition
- translation & localization
- store compliance.