An inaccurate or incorrectly calculated total landed cost can have negative implications for ecommerce businesses. First, it provides a hazy picture of the retailer’s actual costs & profits. Second, it affects conversion rates at checkout and customer experience at the point of delivery.
On the other hand, calculating the actual total landed cost helps you capture both obvious and hidden costs within the supply chain. With a fully realized, transparent cost, you’ll better understand and maintain profit margins.
Further, if you export goods, guaranteeing a total landed cost at checkout can make or break your sales deal. Cost guarantee helps you convert more international buyers, decrease return rates and increase customer loyalty.
In this article, you’ll learn about:
- how the total landed cost can impact your ecommerce business
- how to guarantee this cost for your customers so you avoid bad customer experience & reviews.