Shade Station, the UK’s largest independent online retailer of luxury eyewear, has taken a significant step towards global expansion. The brand has successfully launched 16 fully localised and translated e-commerce sites, bringing its exclusive collection of high-end sunglasses and prescription eyewear to customers worldwide.
Bringing Luxury Eyewear to the World
With over 22,000 five-star reviews and an ‘Excellent’ rating on Trustpilot, Shade Station has built a reputation for offering premium eyewear from some of the world’s most sought-after brands. Customers can explore collections from Ray-Ban, Oakley, Prada, Gucci, DITA, Persol, Balmain, Saint Laurent, Maui Jim, Moncler, Tom Ford, and many more. Each brand reflects a dedication to quality, style, and individuality, ensuring customers can find the perfect accessory to match their personality and lifestyle.
Reaching New Markets
Shade Station’s expansion extends its reach to Germany, Sweden, Denmark, Italy, France, Belgium, Austria, the Netherlands, Spain, Mexico, Norway, Poland, Portugal, Brazil, the Czech Republic, and Switzerland. These markets now benefit from a tailored shopping experience designed to meet local needs, preferences, and languages.
Seamless International Shopping
In collaboration with Glopal, a leader in international e-commerce expansion, Shade Station has successfully:
- Translated and localised its website into 11 languages
- Optimised for local SEO to ensure visibility in each region
- Implemented targeted marketing through Google and Meta for precise customer outreach
- Enhanced the shopping experience to align with each market’s preferences and expectations
Luxury Eyewear, Now More Accessible
This expansion marks a major milestone in Shade Station’s mission to provide seamless access to luxury eyewear on a global scale. From classic designs to the latest trends, customers can now shop with confidence, knowing they are receiving an experience tailored to their region.
And this is just the beginning. As Shade Station continues to grow, its vision of becoming a global leader in luxury eyewear is coming to life.
Explore Shade Station in your region today and discover a world of premium eyewear.
