How Beau Domaine Scaled Its E-Commerce Business Globally with Multilingual Expansion
Expanding into international markets is one of the most powerful ways for e-commerce brands to accelerate growth. But breaking into new markets isn’t just about making products available overseas. It requires strategic localization, efficient market entry and a seamless customer experience.
Beau Domaine, the luxury skincare brand developed by Pitt in partnership with the Perrin family, the Château Beaucastel vintners, recently took its business global with the help of Glopal. By leveraging Glopal’s advanced localization technology, the brand saw a 30 to 40 percent increase in revenue across 20 countries and did it in record time.
This case study explores how Beau Domaine achieved rapid, cost-effective international expansion and the key strategies that fuelled its success.
The Power of Multilingual Expansion
For any brand looking to expand internationally, language can be a major barrier. Customers prefer shopping in their native language, and brands that localize their stores see significantly higher conversion rates.
Beau Domaine tackled this challenge head-on. By translating its French website into multiple languages using Glopal’s localization technology, the brand was able to connect with buyers in new regions without the heavy costs and complexities of traditional expansion methods.
The Impact of Going Multilingual
- 30 to 40 percent revenue growth across 20 countries
- Higher conversion rates and order volumes
- A cost-effective alternative to traditional global expansion
With seamless language adaptation, Beau Domaine was able to reach international customers faster and more efficiently than ever before.
Rapid Market Entry
Speed matters in e-commerce. Many brands hesitate to expand internationally because of the long timelines and operational hurdles. However, Beau Domaine proved that global expansion doesn’t have to be slow or complicated.
By choosing Glopal’s plug-and-play solution, the brand successfully launched in 20 countries in just 3 months. Rather than spending months or even years building new international storefronts, Beau Domaine was able to enter new markets almost instantly without major investments in development or local infrastructure.
Key Strategies That Drove Growth
Localization That Drives Sales
Launching in the right language for each market immediately increased engagement and revenue. Customers felt more confident shopping in their native language, leading to a significant boost in conversions.
Smarter, More Effective Advertising
With Glopal, Beau Domaine duplicated its ad campaigns across multiple markets, ensuring that its products were seen by the right audiences in every region.
Maximizing ROAS with Localized Ads
Localized Google and Meta campaigns combined with automated product feeds led to better targeting, higher engagement and a strong return on ad spend.
Building Trust with Local Currency
As Sarah Gallice, e-commerce director at Beau Domaine, pointed out, offering pricing in local currency was a game-changer. Customers were far more likely to complete a purchase when they didn’t have to convert prices themselves.
Leveraging Star Power
Beau Domaine’s global expansion was further amplified by a high-profile collaboration with actor Brad Pitt.
The results
- Over 700 press features
- Three-quarters of the media coverage was directly linked to Pitt’s involvement
By combining celebrity influence with a strong international expansion strategy, Beau Domaine was able to generate massive brand awareness and drive even more global sales.
A Bigger Trend
Beau Domaine isn’t the only brand seeing explosive international growth with Glopal. Some of the world’s leading luxury and fashion brands are following the same blueprint.
- LOEWE – Expanded to 73 plus markets, achieving a 15X increase in international sales since 2018.
- Printemps – Used Glopal’s cross-border solution to break into the Qatari market successfully.
- Dior – Created a world-class localized shopping experience for its international customers.
Final Takeaway
Beau Domaine’s success highlights a crucial reality for e-commerce brands today.
- International markets represent one of the biggest growth opportunities.
- Fast, effective localization drives revenue and brand success.
- Technology is making global expansion easier and more cost-effective than ever.
With the right strategy, brands don’t need huge teams or massive investments to sell globally. Solutions like Glopal make it possible to scale faster, enter new markets efficiently and unlock international growth with minimal friction.
If you’re looking to expand your e-commerce brand beyond borders, Beau Domaine’s journey proves it can be done faster and more profitably than you think.
