
Sell more
in Japan
Japan is an enormous and mature consumer market with a well established and large ecommerce sector. With a population of 326,766,748, Japan has an average annual per capita ecommerce spend of $2,929, which is well above the european average of $2,594.

Japan in numbers
Population: 127,185,332
Language: Japanese
Currency: Yen
Internet penetration: 91.10%
GDP based on PPP: $5,428,813
Nominal GDP: $4,872,135
GDP growth rate: 1.50%
Internet users: 115,111,595
- Books/ebooks
- Food & beverage
- Clothes & accessories
- Personal care
- Cosmetics
- Credit cards
- Bank transfer
- Cash on delivery

One of the world’s major consumer markets
Selling in Japan is worth considering for many international ecommerce merchants. It’s a large and active consumer market. If you’re already selling into Japan, you may be happy with your sales figures. However, you may have noticed that your Japanese, and your international traffic in general, converts at a much lower conversion rate than your domestic traffic, even in markets that share the same language. The likely reason for this is that, even if your site and product descriptions are in the same language, you may not have addressed many of the other components of localization, that will impact conversion rate.
Store translation
The language spoken in Japan is Japanese and the currency is Yen. The country code top-level domain is .jp and calling code +81. Translating and localizing your ecommerce store is essential for global success. It breaks down language barriers, builds trust, and creates a personalized shopping experience. Speaking your customers' language fosters engagement, loyalty, and expansion across borders. On average Glopal customers that translate their store for international markets see an increase in conversion rate of over 30%..gif?width=300&name=%23171b25%20(6).gif)
Payment methods
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Digital marketing & SEO

Duties & taxes
In order to ensure a seamless buying experience and reliable delivery times for Japanese buyers it is a good idea to consider calculating and displaying all local taxes and duties up front. This involves assigning relevant HS codes to all your products and then using those to calculate the taxes and duties that need to be applied to a specific product. This is an arduous manual task, but can be automated using Glopal’s HS Classification tool..gif?width=300&name=Copy%20of%20Untitled%20Design%20(15).gif)
International shipping
Japan has a sophisticated and efficient ecommerce industry and to compete effectively it is essential that you are able to offer cost effective and timely local shipping options. There are a number of international shipping strategies that Glopal can help merchant to employ to provide international buyers with a smoother, faster and more cost effective shipping experience from parcel forwarding, to direct shipping from warehouses and even local shops.-1.gif?width=300&name=Copy%20of%20Shipping%20(1)-1.gif)
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Are you ready to
sell more in Japan
Sell with Glopal to reach new customers worldwide. Using powerful localization features, Glopal enables merchants to sell their products to global buyers in their language and currency. Our Plug & Play solution takes 15 mins to install and is available for Magento, Shopify, BigCommerce and Salesforce Commerce Cloud. Custom integrations are available on our enterprise plan for other platforms.