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International
Marketing & SEO

Attract new international buyers with automated paid, social and organic search marketing.

Translation &
Localization

Convert more new and existing buyers with powerful localization and global payment tools.

Tax & Duty
Compliance

Maximize customer lifetime value with a best-in-class omnichannel experience.

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Trusted by
the world's
top brands


Glopal is a powerful cross-border ecommerce solution designed specifically for the needs of large and enterprise brands and retailers.
 
We're trusted by many of the world's largest fashion, lifestyle and sports brands. Glopal enables brands to scale their businesses internationally in a way that protects and respects their brand.

Glopal Partnership Program, International Ecommerce, Logistics, Payments, Marketing

A global
ecosystem
of partners

 
Glopal, together with its partners, enables merchants around the world to create unparalleled international buying experiences. Some of the largest global brands trust Glopal with their international expansion strategies.
 
When you partner with Glopal, everyone is a winner. Grow your revenues by leveraging the best cross-border platform to drive international growth for your clients.

Glopal and Webinterpret Warsaw office
Company

We've been powering global ecommerce since 2007. We're headquartered in Paris with offices and staff across the globe.


We're growing fast and currently recruiting for a number of really exciting roles. Click below to view our current openings.
Language

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Sell more
in Japan

Japan is an enormous and mature consumer market with a well established and large ecommerce sector. With a population of 326,766,748, Japan has an average annual per capita ecommerce spend of $2,929, which is well above the european average of $2,594.

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Japan in numbers

Country Profile

Population: 127,185,332

Language: Japanese

Currency: Yen

Internet penetration: 91.10%

GDP based on PPP: $5,428,813

Nominal GDP: $4,872,135

GDP growth rate: 1.50%

Internet users: 115,111,595

Top categories
  1. Books/ebooks
  2. Food & beverage
  3. Clothes & accessories
  4. Personal care
  5. Cosmetics
Top payment methods
  1. Credit cards
  2. Bank transfer
  3. Cash on delivery
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One of the world’s major consumer markets

Selling in Japan is worth considering for many international ecommerce merchants. It’s a large and active consumer market. If you’re already selling into Japan, you may be happy with your sales figures. However, you may have noticed that your Japanese, and your international traffic in general, converts at a much lower conversion rate than your domestic traffic, even in markets that share the same language. The likely reason for this is that, even if your site and product descriptions are in the same language, you may not have addressed many of the other components of localization, that will impact conversion rate.

326,766,748 Population
$150 bn Ecommerce market
$2,929 Average spend

Store translation

The language spoken in Japan is Japanese and the currency is Yen. The country code top-level domain is .jp and calling code +81. Translating and localizing your ecommerce store is essential for global success. It breaks down language barriers, builds trust, and creates a personalized shopping experience. Speaking your customers' language fosters engagement, loyalty, and expansion across borders. On average Glopal customers that translate their store for international markets see an increase in conversion rate of over 30%.
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Payment methods

The top online payment methods in Japan include credit cards, bank transfer and cash on delivery. It’s important to provide your (potential) customers with payment methods of their preference, not supporting common payment methods in a given market will immediately exclude a certain proportion of that market. In many cases, if online shoppers can’t find their preferred or trusted methods of payment during checkout, they will abandon the shopping cart entirely.
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Digital marketing & SEO

To drive Japanese traffic to your website, local marketing & SEO will be essential, however, in order to do this effectively you will need to localize your store for Japan market. Having a localized version of your store, in Yen and in Japanese will enable you to have your store indexed in Japanese search engines and in order to generate free organic traffic. Another great and highly effective way to generate good quality, qualified traffic, is Google Ads.
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Duties & taxes

In order to ensure a seamless buying experience and reliable delivery times for Japanese buyers it is a good idea to consider calculating and displaying all local taxes and duties up front. This involves assigning relevant HS codes to all your products and then using those to calculate the taxes and duties that need to be applied to a specific product. This is an arduous manual task, but can be automated using Glopal’s HS Classification tool.
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International shipping

Japan has a sophisticated and efficient ecommerce industry and to compete effectively it is essential that you are able to offer cost effective and timely local shipping options. There are a number of international shipping strategies that Glopal can help merchant to employ to provide international buyers with a smoother, faster and more cost effective shipping experience from parcel forwarding, to direct shipping from warehouses and even local shops.
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Trusted by the world's top brands

We're trusted by many of the world's largest fashion, lifestyle and sports brands. Glopal enables brands to scale their businesses internationally in a way that protects and respects their brand.

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Are you ready to
sell more in Japan


Sell with Glopal to reach new customers worldwide. Using powerful localization features, Glopal enables merchants to sell their products to global buyers in their language and currency. Our Plug & Play solution takes 15 mins to install and is available for Magento, Shopify, BigCommerce and Salesforce Commerce Cloud.  Custom integrations are available on our enterprise plan for other platforms.