Skip to content
Close
Request Demo
Request Demo
International
Marketing & SEO

Attract new international buyers with automated paid, social and organic search marketing.
View all
Translation &
Localization

Convert more new and existing buyers with powerful localization and global payment tools.
View all
Tax & Duty
Compliance

Maximize customer lifetime value with a best-in-class omnichannel experience.
View all
https___hypebeast.com_image_2020_06_dior-fall-2020-mens-collection-campaign-release-info-0

Trusted by
the world's
top brands


Glopal is a powerful cross-border ecommerce solution designed specifically for the needs of large and enterprise brands and retailers.
 
We're trusted by many of the world's largest fashion, lifestyle and sports brands. Glopal enables brands to scale their businesses internationally in a way that protects and respects their brand.
View brands
Glopal Partnership Program, International Ecommerce, Logistics, Payments, Marketing

A global
ecosystem
of partners

 
Glopal, together with its partners, enables merchants around the world to create unparalleled international buying experiences. Some of the largest global brands trust Glopal with their international expansion strategies.
 
When you partner with Glopal, everyone is a winner. Grow your revenues by leveraging the best cross-border platform to drive international growth for your clients.
View partners
Glopal and Webinterpret Warsaw office
Company

We've been powering global ecommerce since 2007. We're headquartered in Paris with offices and staff across the globe.
We're growing fast and currently recruiting for a number of really exciting roles. Click below to view our current openings.
Current openings
Language
rebe-adelaida-zunQwMy5B6M-unsplash

Sell more
in Italy

Italy is a mature consumer market with a well established and large ecommerce sector. With a population of 59,290,969, Italy has an average annual per capita ecommerce spend of €1,032, which is below the european average of €2,186.

Book a demo
country-flag

Italy in numbers

Country Profile

Population: 59,290,969

Language: Italian

Currency: Euro

Internet penetration: 65.60%

Internet users: 39,211,518

English speakers: 34%

GDP based on PPP: 2,310,902

Nominal GDP: $1,937,894

GDP growth rate: 1.50%

Average CPC: €0.82

Average CTR: 1.44%
Top categories
  1. Travel
  2. Event tickets
  3. Books/music
  4. Computers & mobile devices
  5. Consumer electronics
Top payment methods
  1. Credit cards
  2. Digital wallets
  3. Bank transfer
cristina-gottardi--YzMZYqwoH4-unsplash

One of the world’s major consumer markets

Selling in Italy is a great option for growth-minded online merchants. When you launch your store in a new market, there are a number of useful facts and data that you should consider.
There are 39,211,518 Internet users in Italy and Internet penetration amounts to 65.60%. In terms of device usage, there are 39,323,000 smartphone users and smartphone penetration amounts to 65.80%. On a global scale, smartphones are being more and more widely used for digital purchases.

59,290,969 Population
39,211,518 INTERNET USERS
39,323,000 SMARTPHONE USERS

Store translation

The total population of Italy is 59,290,969. The median age is 45.5. The language spoken in Italy is Italian and the currency is Euro. The country code top-level domain is .it and calling code +39.
Learn more
#171b25 (6)

Payment methods

The top products and categories for Italy ecommerce buyers include travel, event tickets, books/music, computers & mobile devices and consumer electronics. Offering products from these categories may help you establish your presence on Italy ecommerce market and give you a headstart. Discover your product feed’s international potential.
Support local payments
Copy of Copy of Copy of #171b25 (3)

Digital marketing & SEO

To drive Italy traffic to your website, local marketing & SEO will be essential, however, in order to do this effectively you will need to localize your store for Italy market. Having a localized version of your store, in Euro (EUR) and in Italian will enable you to have your store indexed in Italy search engines and in order to generate free organic traffic. Another great and highly effective way to generate good quality, qualified traffic, is Google Ads. To learn more about global traffic growth, download our free international SEO eBook.
Learn more
Copy of #171b25

Duties & taxes

In order to ensure a seamless buying experience and reliable delivery times for Italy buyers it is a good idea to consider calculating and displaying all local taxes and duties up front. This involves assigning relevant HS codes to all your products and then using those to calculate the taxes and duties that need to be applied to a specific product. This is an arduous manual task, but can be automated using Glopal’s HS Classification tool.
Learn more
Copy of Untitled Design (15)

International shipping

Italy has a sophisticated and efficient ecommerce industry and to compete effectively it is essential that you are able to offer cost effective and timely local shipping options. The easiest way to provide a reliable and secure local shipping service in a new market is often to use an international parcel forwarding service.
Learn more
Copy of Shipping (1)-1

Trusted by the world's top brands

We're trusted by many of the world's largest fashion, lifestyle and sports brands. Glopal enables brands to scale their businesses internationally in a way that protects and respects their brand.

david-kohler-VFRTXGw1VjU-unsplash

Are you ready to
sell more in Italy


Sell with Glopal to reach new customers worldwide. Using powerful localization features, Glopal enables merchants to sell their products to global buyers in their language and currency. Our Plug & Play solution takes 15 mins to install and is available for Magento, Shopify, BigCommerce and Salesforce Commerce Cloud.  Custom integrations are available on our enterprise plan for other platforms.
Book a demo