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Attract new international buyers with automated paid, social and organic search marketing.

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Convert more new and existing buyers with powerful localization and global payment tools.

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Maximize customer lifetime value with a best-in-class omnichannel experience.

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Trusted by
the world's
top brands


Glopal is a powerful cross-border ecommerce solution designed specifically for the needs of large and enterprise brands and retailers.
 
We're trusted by many of the world's largest fashion, lifestyle and sports brands. Glopal enables brands to scale their businesses internationally in a way that protects and respects their brand.

Glopal Partnership Program, International Ecommerce, Logistics, Payments, Marketing

A global
ecosystem
of partners

 
Glopal, together with its partners, enables merchants around the world to create unparalleled international buying experiences. Some of the largest global brands trust Glopal with their international expansion strategies.
 
When you partner with Glopal, everyone is a winner. Grow your revenues by leveraging the best cross-border platform to drive international growth for your clients.

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We've been powering global ecommerce since 2007. We're headquartered in Paris with offices and staff across the globe.


We're growing fast and currently recruiting for a number of really exciting roles. Click below to view our current openings.
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Thousand, Bike Helmets, Worldwide, Glopal Global Ecommerce 3
Glopal, International Ecommerce Search Engine Optimization
Mar 13, 2025 4:03:02 AM2 min read

Why International SEO Matters

 

One of the most overlooked aspects of localisation is SEO. Many brands underestimate that most potential customers never see their site because it does not index in foreign search engines. Even if buyers speak English, they often search in their native language. Glopal fixes this by creating fully localized stores, optimizing metadata, sitemaps, URLs, and domains to drive international organic traffic and fuel global growth.

 

Organic search traffic is the foundation of a successful e-commerce business, but search engines like Google, Bing, and Baidu operate differently in every region. Without proper localization and optimization, even the best products can remain invisible to international customers. By implementing a robust International SEO strategy, you can drive more traffic, improve conversions, and expand your global presence.

 

 

How Glopal Supercharges Your International SEO

 

Glopal simplifies the complex process of international SEO by automatically generating optimized, indexable versions of your store in local languages and currencies. This ensures that your products are easily discoverable in more than 100 markets worldwide.

 

1. Instantly Deploy 100+ Localized Stores

 

Glopal creates fully localized versions of your store, mirroring your existing website and updating automatically with any changes. These versions are translated into local languages and adjusted to local currencies, making it easier for international shoppers to engage and convert.

 

2. Optimized for International Indexing

 

Each localized version is tailored for search engine indexing in its specific market. This includes:

 

Meta Tag Translation: Titles, descriptions, and keywords are translated in real time to align with local search queries.

 

 

Custom Robots.txt Files: Glopal generates market-specific robots.txt files to guide search engine crawlers and prioritize relevant content.

 

 

Auto-Generated Sitemaps: Localized sitemaps ensure that search engines can effectively crawl and index your international pages.

 

 

3. Eliminate Duplicate Content Issues

 

One of the biggest risks of international SEO is duplicate content, which can lead to penalties from search engines. Glopal prevents this by:

 

Using Self-Referencing Canonical URLs: This tells search engines which version of your page should be indexed.

 

 

Implementing Hreflang Tags: These tags specify the correct language and country for each page, ensuring that international versions don’t interfere with your domestic rankings.

 

4. Hosted by Glopal, Seamlessly Integrated with Your Store

 

Glopal securely hosts all localized versions of your store while allowing you to serve them through a custom domain, local domain, subdomain, or even a directory on your existing website. This provides flexibility in how your international presence is structured.

 

 

Drive 3X More Global Sales with Glopal

 

Expanding your international visibility isn’t just about SEO—it’s about converting visitors into buyers. Beyond optimizing for search engines, Glopal connects your store with global buyers through platforms like Google, Facebook, and Instagram. By enhancing international ad performance and optimizing conversion rates, merchants using Glopal typically experience a 3X increase in international sales.

 

Ready to Go Global?

 

Your e-commerce store has the potential to reach millions of international shoppers. With Glopal, you can break into new markets, increase organic traffic, and significantly boost global revenue—all without the complexities of traditional international SEO strategies.

Don’t let borders limit your growth. Book a product demo today and discover how Glopal can unlock your international sales potential.