If you sell your products abroad, remember that your international customers have similar expectations to your domestic ones: they want a smooth shopping experience.
If you think you can cut yourself some slack, you risk being unfavorably compared to your local competitors. However, if you provide your foreign buyers with an online shopping experience that is indistinguishable from their normal native experience, you can quickly multiply your revenue.
As your international customers go through the purchase journey, they’re faced with many hurdles. It all starts with the language barrier, but there’s much more than that. If your items are in your currency, buyers have to convert prices to their own currency. If you sell shoes, they have to do a conversion for sizes. They must also work out if they can get the product cheaper elsewhere when considering shipping costs.
Ecommerce translation & localization are about overcoming such barriers for the buyer and meeting buyer expectations so that purchasing is a straightforward process and your checkout conversion rates are maximized.