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Daniel Porter Jul 14, 2021 3:44:00 AM 2 min read

[Case Study] Full store and Ads campaign localization drove global sales of 23% for Sim Supply

We’ve seen plenty of international orders so far since working with Glopal. It’s now more profitable to sell internationally.

Ryan Carlson,



Sim Supply are global sellers of Industrial supplies and equipment, including: mining equipment, cleaning, power tools, building materials and construction equipment, office furniture and supplies and many more. 

The company began in 1983 in Northern Minnesota as a mining equipment supplier. When ecommerce started to grow in 2000, Sim Supply decided to branch out into ecommerce alongside domestic selling. Now the company sells in international markets all over the world.

Download the full case study here.


After seeing huge success in the UK market with their general hardware equipment products, Sim Supplies main challenge was to diversify ecommerce as much as possible and identify & enter new markets with strong sales potential. However to achieve this they needed an ecommerce partner who could provide an effective ecommerce solution to localize their large and diverse  SKU range and their store into every market, whilst providing international taxes & duties compliance.



Glopal’s international Shopping Ads solution helped Sim Supply grow their international sales in two ways:

1. Full store, SKU & campaign localization

Sim Supply's site was translated into each language of their chosen markets, along with currency conversion. This drove a huge increase in conversion due to buyers being given a localized experience.

2. Integrated T&Ds provided customer satisfaction

Added in import fees into the cart, with customs management and offering a final localised price prevented Sim Supply’s buyers from receiving unexpected customs fees upon delivery.


Sim Supply saw a 23% increase in international sales in the first 30 days of joining Glopal. 

Thanks to the most comprehensive and secure end-to-end localized shopping experience, they have noted a substantial improvement in the ROAS with an 8.6x return in their international Ads.

Sim Supply are now seeing international sales growth in a variety of markets.

Download the full case study here.

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Daniel Porter

Daniel is an international ecommerce expert at Glopal.