Rodier, the iconic French fashion house with over 170 years of heritage, has always embodied timeless elegance and Parisian chic. With a strong domestic customer base, the brand saw growing demand from international visitors—but converting that interest into scalable revenue was a challenge.
To meet that opportunity head-on, Rodier partnered with Glopal to expand into seven key European markets: Germany, Austria, the Netherlands, Belgium, Italy, Spain, and Portugal.
Creating a Native Shopping Experience for International Customers
Rodier launched fully localized versions of its online store in each target market using Glopal’s store translation and localization solution. These localized storefronts offer a native-language, region-specific shopping experience, enabling the brand to convert international traffic far more effectively.
Visitors from each country are automatically directed to a translated, currency-adapted version of Rodier’s store—providing a seamless experience that builds trust and increases conversion rates.
Unlocking Visibility with International SEO
Localization also opened the door to organic growth. With standalone, SEO-optimized versions of their store in each market, Rodier is now able to rank in international search engines for local, high-intent queries. These localized pages go far beyond simple translation—they’re tailored for discoverability and performance.
By launching with Glopal’s infrastructure, Rodier ensures that their products are not only accessible but also searchable to new audiences actively looking for fashion in their own language.
Building a Scalable Foundation for Growth
This expansion isn’t just about serving existing international interest—it’s about setting the stage for sustainable global growth.
With localized storefronts now live across key European markets, Rodier has created the ideal foundation to scale customer acquisition in the months ahead. From international SEO to future localized paid marketing campaigns, every piece is now in place to support growth without the need for replatforming or major development work.
The Results
- Rodier launched localized, translated storefronts in 7 European markets
- Existing international visitors now enjoy a native shopping experience
- New customers are discovering the brand through localized search engines
- The brand is well-positioned to scale acquisition with future international campaigns
- No replatforming or technical overhaul required
A Future-Proof Strategy for International Success
By investing in store localization and international visibility, Rodier is embracing a long-term strategy for growth. With Glopal, they’ve unlocked the ability to scale internationally in a way that’s both sustainable and brand-consistent—while maintaining full control over their store and customer experience.
Rodier’s story is a powerful example of how heritage brands can evolve for the digital age and set themselves up for global success.
