Oct 13, 2021 12:00:00 AM 5 min read

[Case Study] Olpro

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Overall the localization with the website translations - just makes it easier for customers to shop with their own currency and language - the one thing Glopal has been brilliant at.

Chris Medakovic, www.olproshop.com

Overview

olpro

Olpro sell and manufacture tents and caravan awnings and general camping equipment, with a focus on campervans as the leading market. The company began by the founders discovering a gap in the market for campervan awnings. With years of experience in the campervan industry, they decided to create Olpro.

Olpro’s mission is to stand out and look different and provide a better, more aesthetically pleasing product and refreshing approach to the industry.

Download the full case study here.

Challenge

From the early days of Olpro the company has always wanted to expand globally and promote the brand internationally. As because campervans are a universal market, Olpro noticed demand was growing across international market and began their journey selling into market places such as Amazon and Ebay, however the company needed an ecommerce partner to create more exposure worldwide.

Brexit and the EU VAT new rules had also been a huge challenge and Olpro needed help navigating through the uncertainty.

Solution

olpro2

Glopal’s international ecommerce solution helped Olpro grow their international sales in two ways:

1. Full store localization

Olpro’s site was translated into each language of their chosen markets, along with currency conversion. This drove a huge increase in conversion due to buyers being given a localized experience.

2. Brexit & EU tax preparation

Implementation of full documentation for brexit & EU taxation helped Olpro keep up-to-date with the evolving post-brexit landscape but also registered for the EU tax rules according to the new EU regulations.

Results

Olpro saw a 43% increase in international sales in the first 30 days of joining Glopal. 

Thanks to the most comprehensive and secure end-to-end localized shopping experience, they have noted a substantial improvement in the ROAS with an 3.5X return in their international Ads.

Olpro are now seeing international sales growth in a variety of markets.

Download the full case study here.

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Daniel Porter

Daniel is an international ecommerce expert at Glopal.

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