Mac Duggal, the iconic luxury eveningwear brand, is celebrated worldwide for its show-stopping gowns and statement silhouettes. As the brand’s international presence expands, so does its dedication to providing a flawless, highly localised online shopping experience for glamorous customers around the globe. Recent milestones mark an exciting step forward: Mac Duggal has launched fully localised versions of its online store in 14 new markets—including Japan, South Korea, Sweden, Poland, UAE, Saudi Arabia, and more—thanks to a strategic partnership with Glopal and a powerful cross-border ecommerce strategy designed to deliver true global luxury.
BUILDING ON A STRONG FOUNDATION: GLOPAL’S CROSS-BORDER ECOMMERCE EXPERTISE
Before this latest expansion, Mac Duggal had already laid the groundwork for a sophisticated global ecommerce operation by partnering with Glopal’s powerful cross-border solution. Glopal empowers Mac Duggal to offer international shoppers localised payment options, transparent duties and taxes, and smooth global logistics—all while ensuring full compliance with local regulations. This strong foundation has enabled the brand to deliver a seamless, trustworthy shopping experience to customers in over 200 markets, turning international browsers into loyal brand fans through localised, made-for-you solutions.
Glopal’s platform integrates effortlessly with Mac Duggal’s existing online store, enabling hyper-localised sites with native language support, optimised checkouts, and culturally relevant messaging. For Mac Duggal, this means the team can focus on designing breathtaking gowns and providing exceptional customer experiences, while Glopal manages the complexities of cross-border ecommerce—from checkout and fulfilment to compliance and customer care. As a result, Mac Duggal continues to rapidly scale its direct-to-consumer (D2C) business and reinforce its reputation for glamour, quality, and impeccable service worldwide.
Why localisation matters
With more than 70% of shoppers preferring to browse and buy in their native language and currency, localisation is the key to unlocking sustainable global growth for Mac Duggal. By offering fully localised storefronts in 14 markets, culturally adapted checkout and payment options, and native-language ads that attract high-intent shoppers, Mac Duggal ensures every customer enjoys a shopping journey that feels as flawless and memorable as the designs themselves.
What’s Next for Mac Duggal?
This expansion is just the beginning of Mac Duggal’s ongoing global journey. With a proven strategy for rapid, market-specific localisation, the brand is perfectly positioned to continue its international growth—exploring new markets and deepening its commitment to delivering show-stopping, localised shopping experiences for glamorous customers worldwide. As Mac Duggal looks ahead, shoppers can expect even more personalised campaigns, innovative features, and seamless digital experiences—wherever they choose to shop.
Discover the latest from Mac Duggal at www.macduggal.com
