Sep 16, 2021 8:32:00 AM 5 min read

[Case Study] International Payments & Full store localization provides Kobelli a 37% increase to their global sales

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Now with Glopal we see a huge increase, the best we’ve ever had in years with online.

Eyal Brikman,



Kobelli is a family orientated business, which started as a diamond house in 1980 selling loose diamonds. It was founded in Israel by a holocaust survivor who started cutting diamonds by hand. After a while, the family decided to move to the US for a better growth opportunities for their business. About 17 years after seeing long term success with their jewellery, Kobelli decided to shift the majority of its business to an online focus. 

Today, the company still remains loyal to it’s family orientated roots and sells its diamond products in many markets all around the world.

Download the full case study here.


In 2014 Kobelli decided to focus on their own brand and began selling mostly b2c through Amazon, Walmart and other marketplace platforms. However, after growing costs and limited opportunities, the company decided to shift from market places to expanding in other marketing channels to drive greater sales growth. 

The company needed to find an ecommerce partner to help expand into global markets.



Glopal’s international Shopping Ads solution helped Kobelli grow their international sales through:

  1. Full store, content & payment localization

Kobelli’s site was translated into each language of their chosen markets, along with currency conversion. This drove a huge increase in conversion due to buyers being given a localized experience.

Localized payments also helped to drive sales conversion as well as customer satisfaction.


Kobelli saw a 37% increase in international sales in the first 30 days of joining Glopal. 

Thanks to the most comprehensive and secure end-to-end localized shopping experience, they have noted a substantial improvement in the ROAS thanks to Glopal’s international Ads solution.

Kobelli are now seeing international sales growth in a variety of markets.

Download the full case study here.

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Daniel Porter

Daniel is an international ecommerce expert at Glopal.


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