Almé Paris, the French fashion brand known for its inclusive sizing and elegant designs, had already built a strong domestic presence—but like many fast-growing e-commerce brands, they knew there was untapped potential beyond France. Their challenge? Turning passive international interest into real, scalable growth.
To unlock that potential, Almé partnered with Glopal to launch localized versions of their online store in seven key European markets: Germany, Austria, the Netherlands, Belgium, Italy, Spain, and Portugal.
Turning International Visitors into Local Shoppers
Using Glopal’s store translation and localization solution, Almé was able to offer a native shopping experience for international visitors from day one. Visitors from each country now land on a fully localized, translated version of the Almé store—complete with local currency, language, and region-specific SEO.
This localization did more than just make shopping easier for existing international traffic. It allowed Almé to index their store on international search engines with fully translated, SEO-optimized standalone versions in each market. That meant new visibility, organic growth, and significantly higher conversion rates.
International SEO as a Growth Lever
Thanks to Glopal's SEO-ready infrastructure, Almé quickly gained organic traction in international search results. By serving native-language content hosted on dedicated subdirectories, their translated stores started ranking for high-intent keywords in local markets.
That gave them an edge over competitors relying on automatic translation or cookie-based redirects, which often fail to rank in search engines.
Doubling Down with High-Performing Paid Campaigns
With the local store foundations in place, Almé took the next step: launching localized paid marketing campaigns in each new market. And that’s where the results got even more exciting.
Glopal’s solution ensured a seamless handoff between localized ads and the user experience on-site. The combination of native-language creatives and fully localized stores led to higher click-through rates and much stronger conversion performance.
The Results
- Localized stores launched in Germany, Austria, Netherlands, Belgium, Italy, Spain, and Portugal
- Standalone, SEO-optimized versions of the store now rank in international search engines
- Higher international conversion rates from existing visitors
- Localized paid campaigns with improved international ROAS
- Scalable infrastructure for future market expansion
A Simple, Scalable Model for Growth
Almé’s success shows what’s possible when international expansion is treated as a growth strategy—not just a shipping option. With Glopal’s plug-and-play localization and international marketing solutions, Almé didn’t have to replatform or rebuild their store from scratch. They simply activated the right levers—and growth followed.
