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Daniel Porter Mar 11, 2021 4:15:00 AM 2 min read

[Case Study] Gspark plug grow their international sales 10x with Shopping Ads

"Working with Glopal has been fantastic. We have a great relationship with the Glopal team, more than half of sales last month was thanks to Glopal”

Tim Bugg, 


The Green Spark Plug Co. specialises in spark plugs & accessories for veteran, vintage and classic engines.

The company was started by Tim Green who used to sell spark plugs around racing circuits and car shows. After a while he identified there was a market gap for high quality Spark plugs. His son Tom then took over and started pushing forward with ecommerce. G spark plugs is now one of the countries leading suppliers of Spark Plugs and parts for vintage and classic cars and motorcycles.

Download the full case study here.


After realising there was a lot of potential outside of the UK, Green Spark Plug co. were looking to expand internationally, but struggled with finding a solution that allowed them to break into new global markets and target new customers.

The challenge was being able to find a solution that allowed freedom to growth their brand internationally, outside of marketplaces and find customers across the world.



Glopal’s international Shopping Ads solution helped Green Spark Plug grow their international sales by:

1. Identifying new international markets 

New international markets were identified through Shopping Ads.

2. Language Localization and SEO Optimization

Thanks to SEO optimization, their website saw increased traffic and with Glopal’s localization solution, Green Spark Plug checkout conversions vastly improved thanks to buyers being offered a local experience.


Green Spark Plug saw a 66% increase in international sales in the first 30 days of joining Glopal. Thanks to the most comprehensive and secure end-to-end localized shopping experience, they have noted a substantial improvement in the number of international sales over 90 days, seeing an increase of 1100%.

Green Spark Plug are now able to focus more on growing their brand globally without having to rely on other channels such as Amazon and eBay.

Download the full case study here.

International Google Shopping Solution from Glopal

Discover Your Untapped Sales Growth

Glopal’s simple & fully managed ecommerce solution connects your existing Google Shopping product feeds with buyers worldwide, growing your sales instantly.

  • Unlock greater access to buyers worldwide
  • Improve your ROI and invest at a lower CPC
  • Reach your global buyers in just a few clicks
  • Added bonus: Get your site indexed for international SEO for free

Daniel Porter

Daniel is an international ecommerce expert at Glopal.