Oct 25, 2019 9:58:00 AM 4 min read

[Case Study] Northwoods Humidors increase sales by 539%

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Since working with Glopal our sales have been rolling in. They have significantly improved our traffic and ramped up our international sales.

Kevin Kauzlaric, www.northwoodshumidors.com


Northwoods Humidors is a small, specialized online humidor store based in Chicago. The company started with the founder Kevin’s passion for cigars. Whether relaxing and unwinding after a long day at the office or socializing with friends on various occasions, he quickly realized there was a need for high-quality cigar accessories.

As the popularity of cigars began to rise again, it quickly became clear to Kevin there was a gap in the market and so Northwoods Humidors was created. Today the store provides high-quality humidors and cigar accessories to everyone who shares the same passion for top tier cigars.

Download the full case study here


The company decided to expand internationally. However, accessing other international markets was one of the biggest challenges for Northwoods Humidors.

Running multiple language options of an online store, supplying competitive and trustworthy shipping, as well as taking care of tax and duties provided substantial barriers to international markets.


Northwoods was approached by Glopal and their offering seemed to be a very good fit.

Glopal’s Google Shopping solution identified new markets and through shopping ads and Glopal localization and shipping solutions, Northwoods Humidors were able to successfully expand into 4 additional markets.


Northwoods Humidors have seen an astonishing 539% increase in international sales in the first 30 days of joining Glopal. Thanks to the most comprehensive and secure end-to-end localized shopping experience, they have noted a significant improvement in the number of international sales, particularly from the UK, Hong Kong, and German markets. Additionally, in 30 days Northwood’s international sales grew from being 3% of its total business to 16%.

Download the full case study here

International Google Shopping Solution from Glopal

Discover Your Untapped Sales Growth

Glopal’s simple & fully managed ecommerce solution connects your existing Google Shopping product feeds with buyers worldwide, growing your sales instantly.

  • Unlock greater access to buyers worldwide
  • Improve your ROI and invest at a lower CPC
  • Reach your global buyers in just a few clicks
  • Added bonus: Get your site indexed for international SEO for free

*Based on sales figures from 26 August to 24 September 2019.


Robert Krol

Robert Krol is a Marketing and PR expert, and the Marketing Communications Manager. Specialising in content and digital marketing he studied at the University of Vienna, London School of Marketing and completed the Google Squared Online training.


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