There is still cross-border friction which is why we went to glopal. A lot of requirements, language, tax implications and we needed a partner who can help lower those barriers.
Alex Doyle, www.altrlondon.com
Altr london is a men’s skin care & cosmetic company, aimed at providing high quality skin care products to men aged 16-45. It’s aim is to challenge and change traditional stigmas that surround cosmetics and make-up for men, which they have been doing for the last 5 years.
Alex started the company from university, and then spent best part of a year exploring manufacturing and recipes to create the prestige products, with zero animal testing.
Altr London began selling into the UK market at first. Over time the company found success through a lot of influencer work which led to a rise in demand being generated from abroad. It became clear to Altr London there was a lot of global potential and it was time to start focusing on expanding and selling internationally, however there was a lot of friction with cross-border selling.
With a lot of requirements such as language, tax implications, providing localised payments, they needed to find a partner to help lower those barriers.
Glopal’s international Shopping Ads solution helped Altr London grow their international sales in two ways:1. Full store localization
Altr London’s site was translated into each language of their chosen markets, along with currency conversion. This drove a huge increase in conversion due to buyers being given a localized experience.2. Integrated DDP calculations
Implementation of full DDP and tax and duties into the checkout not only helped reduce cross-border friction and increase customer satisfaction, but also registered for the EU tax rules according to the new EU regulations.
Altr London saw a 177% increase in international sales in the first 30 days of joining Glopal.
Thanks to the most comprehensive and secure end-to-end localized shopping experience, they have noted a substantial improvement in the ROAS with an 2X return in their international Ads.
Altr London are now seeing international sales growth in a variety of markets.
International Google Shopping Solution from Glopal
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