Global uses a natural language processing solution to deliver affordable, automated human-quality translation, but localizing an online store goes far beyond just translation. It involves converting currencies, sizes, payment methods and much more.
While translation is process of changing the words of one language into the words in another language that have the same meaning, localization goes far beyond.
The objective of ecommerce localization is to give international buyers an online shopping experience that is indistinguishable from their normal native experience. This includes converting currencies, sizes and much more.
We combine AI natural language processing with High-quality Human review.
Because we’re not limited by human-capacity we’re able to process enormous translation volumes in Real-Time.
We use a statistical machine translation engine, which is specifically trained for ecommerce products, categories and attributes.
Combining natural language processing and machine learning we’re able deliver human-quality translation.
Using ecommerce and category optimized libraries we can deliver consistent and standardised translations.
We translate and map your product categories to the international equivalents to ensure your products index correctly.
Our automated process enables us to offer our translation services for FREE as part of one of our free or paid plans.
A full localized experience involves much more than finding the best matching words in a different language and posting a product listing.
For merchants it’s essential that any translation solution is integrated and on-demand so that new products and product updates are translated automatically.
This type of tight integration is complex and expensive. Without an automated solution, it’s very difficult to keep up with frequent catalog updates.
We automatically detect your international visitors and offer them the appropriate localized version of your store for them. This ensures that your customers always receive the best best buying experience whilst you, as a merchant, get the best international conversion rate and Return on Ad Spend.
Our team of translators can create high-quality content and review newly added product descriptions as part of our on-going localization process.
We also provide an AI-based translation engine that quickly creates human-like translation at a low cost using natural language processing.
In theory you can localize yourself, but in practice it comes down to a question of capacity and return on investment. Managing even a modest inventory across multiple markets and channels becomes unsustainable almost immediately.
Using an automated AI based solution is really the only realistic, sustainable and scalable approach to localization.