International ecommerce is a multi-trillion dollar opportunity for online retailers. Thus, many ecommerce brands have decided to launch their stores abroad.
For example, the British fashion giant ASOS has become a global brand with around 60% of its business coming from abroad. The cornerstone of ASOS’ ecommerce success was offering a fully localized buying experience to their key international markets.
Going global can bring big sales figures for big brands. However, it also adds complexities in technology and operations. For this reason, the way ecommerce retailers handle their international growth shouldn’t be hit and miss.
When expanding a brand abroad, it’s important to consider:
- the optimal approach for the retailer’s global growth strategy
- foreign online markets with the biggest sales potential
- the simplest way to achieve big results.
Benjamin Cohen, Co-Founder at Glopal, talks about international growth strategies for ecommerce brands and explains how to get maximum results with minimum efforts.