Automated transcript:
If you look at France, UK is the first one here. And then you'll see our neighbor is not Ireland here. It's Belgium that you see. And then you'll see also the main European markets. You won't see the US there. Why that it doesn't mean that the US is not a key potential for French merchants Its based on the data we have it's either Fairly small or very big.
And so we put the US aside here. I say very big because obviously it's a huge potential, but it comes also with some required investment to make it a success story for your brand. So us depends on how ready you are to invest in that market. And all the other close by countries in Europe are key markets for French merchants.
Aside from that, we also wanted to look at the impacts that we've seen when it comes to localization. And so here there are two main impacts that are with SEO. So additional traffic you're getting and additional conversion you're getting from the traffic that's coming to your website.