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Sep 3, 2024 1:24:02 AM

CRO success with unexpected global data

 

Automated transcript:

I think that the thing you mentioned was CRO, and the value we bought there. That's right. And what you're seeing here is our new product detail page. we started work with a CRO agency, just before October of last year. in their initial scope, they said we will only be able to, carry out.

within the budget, testing, AB split testing on English speaking countries,  just because they didn't have the functionality or the budget. You can't test for all these countries when you're getting a hundred people through. we said, that's absolutely fine. we set all this testing up, they put their pages live, and Glopal had actually started to translate their test pages as well, which they did not expect at all So we were actually getting a data set from All those 98 marketplaces where we were expecting it to be from the UK and US as you can imagine when you are split testing you want as many users as possible to get the most accurate test results they were blown away by it.

I think they're actually recommending Glopal to their customers as well, who were talking about international work.

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