Automated transcript:
He participated in the design of these products. He wanted the composition to be as green and clean as possible. He aimed for gender-neutral products to ensure total inclusivity. He was very involved in product testing for effectiveness. We saw it, we thought it worked, and no, no.
It's really. Beyond his role as an actor, which I imagine takes up 99% of his time, he manages to find the time needed to give us feedback regularly. He doesn't give it to me directly. He gives it to Marc Perrin, who relays it to us. But we regularly get feedback from Brad on new ideas.
Products, ideas challenges, things we implement on the branding side. So he is quite involved. And also, where he helps us a lot, is by lending us his image and doing a lot with the press. So it's true that today, after almost two years since the launch, we have over 700 press appearances worldwide.
And three-quarters of them are linked to Brad Pitt because his image is picked up by the press. Regarding this anti-aging cosmetic brand, he is a very good endorser. So, he helps us a lot. He is personally involved and through the press. It's a daily support.