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Jul 1, 2024 9:41:56 PM

Better conversion and ROI!

 

Automated transcript:

Stephanie: 

We see a better conversion rate, a better return on investment because you know our product ranking on the search engine was a better position because the title was translated in the local language. The Metafield was adapted also in local language, especially in Google, as you, as you show on the slide.

 So when you search for a shirling coat, I think that probably in Japan, they do not put shirling coat, but I don't know the word in Japan, sorry 

Natashia:

That's exactly what we see, you know, people just, we all are guilty of assuming that because we speak English or French, that people will be searching in our language, you know, for a product and naturally they won't be, they'll be searching in their language.

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