Automated transcript:
60 percent of France don't speak English. I mean, wow. Really? Is that a real thing or do you just not want to speak English?
Yeah. Well, that's an interesting one. and a freaking debate in France, like, you know, how can French people speak, better English and so on.
The reality is that, one, we don't really speak well English overall. And second, even if we do speak English, it's a very different exercise to go on a website and, give your trust, to that website to buy, et cetera. So that's a reality. It's the Olympics in Paris right now.
So I'm sure there's a lot of. Folks that are there and trained to welcome international visitors from across the globe. But aside from that, yeah. That's just the reality.
And what's interesting when we look at the slide is, the lower cost per click as well. So we now realize, and hopefully the audience realized that 60 percent of brands don't speak English.
But then the cost per click as well, when we're looking at it is much lower if you are serving up, your marketing and your SEO and everything in French, you're certainly seeing, Lower cost to serve, which can ultimately either be then put to your profit or, repurposed into more, activity on your cost book expense.