For Rodier, going international isn't a nice-to-have — it's the growth plan. The French market is relentless, and the brand has the stock, the warehouse and the team to do twice its current volume.

The only place to find that growth is abroad. The real question was how to get there without losing money or losing control of the brand.

Rodier had already tried marketplaces. They generated revenue, but stacked commissions, complex catalogue rules and high return rates ate the margin — and the brand owned neither the customer nor its own image. Going direct looked harder still: the site ran in French and English only, every catalogue upload was rebuilt by hand in a second language, and without local-language sites the brand couldn't rank where shoppers actually search — in their own language.

It started with three short setup workshops — translation (to lock the brand's tone of voice), strategy (to choose markets and sequence them in phases), and marketing. Glopal's team, working alongside Rodier's e-commerce platform, handled the technical build and registered the country domains. Rodier's only ongoing job was a 20-minute weekly check-in and proofreading.

Since launch, localisation runs itself — the moment the catalogue updates in French and English, the localised sites translate in real time into Spanish, Italian, German and Dutch, with no action from the team. Because it was so easy and low-cost to stand up, Rodier could test markets it would never have bet on alone — guided by Glopal's monthly market data.

+22% organic international growth since the start of the year — with zero marketing spend. Because there's no ad budget or setup cost behind it, that growth is close to pure margin, well above what Rodier sees on its French sales.

Germany is now the #1 international market, and Rodier sharply cut its return rate there — helped by fully localised, detailed product pages in the customer's own language. Belgium climbed to #2 once the site spoke Dutch, opening a market the brand had never properly reached. Spain and Italy are growing fast, and customers across all of them now write in to customer service in their own language, because the store feels local.