GPDI · Q1 2026
The default cross-border markets are no longer the most profitable.
The Growth-per-Dollar Index tracks same-store GMV growth per ad dollar across 54 D2C merchants in 17 countries. Q1 2026: the spread between the best and worst cluster hit 1.73× — the widest in five quarters.
From the report
Most brands still default to the same three or four large markets, where competition is fiercest and dollar efficiency is lowest. The opportunity now is the markets that didn't make the old shortlist.
Patrick Smarzynski
CEO & co-founder, Glopal