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To localize your shopping ads.

Use email associated with Google Merchant Center.


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Our specialists will review your feeds and arrange a call to discuss your store's international potential.

If you are in the European Economic Area, the United Kingdom or Switzerland, your Merchant Center account must be associated with a Comparison Shopping Service (CSS). Please find more information at Google Merchant Center Help website.

If you create a new Merchant Center account through this application, it will be associated with Google Shopping, Google’s CSS, by default. You can change the CSS associated with your account at any time. Please find more information about our CSS Partners here.

Once you have set up your Merchant Center account you can use our onboarding tool regardless of which CSS you use.