What's in our guide?

Almost 40% of all global ecommerce traffic comes from search and over 90% of all online experiences begin with a search engine.

Thus, every day millions of worldwide buyers may be looking for your product. However, they may not be able to find it if your content hasn’t been localized and optimized for international SEO.

In this comprehensive guidebook, you’ll learn about:

  • Effective & efficient planning of your international SEO strategy
  • Optimal domain structures, geo & language targeting, hreflang attribute & other relevant aspects
  • Recommendations for the results-driven optimization of international ecommerce stores and much more.
International sales potential

Learn how your store can benefit from the worldwide opportunity on Google Shopping, including minimizing acquisition costs.

International shopping campaigns

Learn how to set up and optimize your international Shopping campaigns to get the best results.

Meeting Google requirements

Learn how to best translate & localize your product feeds and website to meet Google language & currency requirements.


International Google
shopping guide


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