What's in our guide?

International ecommerce is a multi-trillion dollar opportunity for online retailers. After overcoming the initial entry barriers to foreign markets, you can often find higher value customers at a lower cost.

There’s a maturity scale to your international sales strategy. It ranges from avoiding international orders to proactively growing your international customer database.

Our guide will help you decide what’s optimal for your ecommerce business by covering:

  • the type of approach you should take for your global growth strategy
  • international barriers you may face
  • the optimal way of getting maximum results with minimum efforts and much more.
Expanding your business abroad

Should you crawl, walk or run in foreign markets? Learn how to choose the optimal approach and the level of buying experience.

Choosing your markets

Learn how to select foreign markets and assess whether they’re profitable for your business.

Shipping, logistics & much more

Learn how to stay on top of international shipping, customs documentation and easy global returns.


International Google
shopping guide


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