Few business growth strategies could potentially multiply the size of an ecommerce business. Using Google Shopping to reach a wider global audience may be one of them.
Today almost 60% of worldwide online shoppers purchase from overseas and international sales are estimated to exceed national sales by 17% by 2022.
This comprehensive guide will help you make the most of your global sales potential on Google Shopping by covering:
Learn how your store can benefit from the worldwide opportunity on Google Shopping, including minimizing acquisition costs.
Learn how to set up and optimize your international Shopping campaigns to get the best results.
Learn how to best translate & localize your product feeds and website to meet Google language & currency requirements.
Launching products in new countries allows retailers to reach new audiences at a lower CPC. This way they can significantly increase sales whilst maintaining or improving their return on ad spend.