Weglot pricing in 2026: what it really costs to scale

Weglot pricing looks simple at first glance: pick a plan, add languages, go live. The headline numbers are low, and for a small site they stay low. The part worth understanding before you commit is how the cost moves as your catalogue and your language list grow — because the plan you start on is rarely the plan you stay on.

This is a plain read of what Weglot costs in 2026, what each plan includes, and a short framework for working out which tier your site will actually land on. All figures are taken from Weglot's own pricing page (verified 12 June 2026); Weglot prices in euros, so we lead with euros and note the dollar estimate.

1. Weglot pricing at a glance
2. What you get as you move up
3. How to work out which plan you'll be on
4. Where translation sits in the cost of selling abroad
5. When Weglot is the right spend
6. Frequently asked questions

Weglot pricing at a glance

Weglot runs six standard plans plus a custom Enterprise tier. Two things set the plan: the total number of translated words across your site, and the number of languages you translate into. Prices below are the monthly rate when billed annually (annual billing is roughly two months cheaper than paying monthly).

What you get as you move up

The lower plans are about getting one or a few languages live cleanly. Weglot's strength here is real: it's no-code, it sets up quickly, and its multilingual SEO is server-side and indexable — translated pages get their own URLs and hreflang tags, so they can rank rather than sitting behind a browser-side language switch.

The features that matter to larger sites arrive higher up. Translated URL slugs and traffic statistics start at Pro, which is also where you can run more than one site from a single account. Export and import, custom language definitions, and a top-level-domain option come in at Advanced and Extended. Professional human translation can be ordered through the dashboard on the paid plans, billed separately from around €0.13 per word.

How to work out which plan you'll actually be on

The published price isn't the useful number — the useful number is the plan your site lands on once it's fully translated. Four checks get you there.

1. Count your words before you count your savings. Use a word-count estimate for your whole site, not just the pages you have in mind. Product descriptions, collection pages, menus, policies and blog content all add up, and the allowance is a fixed ceiling rather than a monthly budget. Knowing the real total tells you which word tier you need.
2. Let your language list set the tier — it often decides before words do. The language caps step up unevenly: 1, then 3, then 5, then 10, then 20. If you need a sixth language, you move from Pro (five languages, €79) to Advanced (ten languages, €299), regardless of how few words you have. For most multi-market plans, the language count, not the word count, is what picks the plan. Decide your full language roadmap up front so the jump doesn't surprise you mid-year.
3. Decide how much you'll translate by machine versus by hand. AI translation is included; professional human translation is a per-word cost on top (from about €0.13/word). If brand voice and accuracy matter on key pages, budget for review on those pages specifically rather than the whole site.
4. Price it annually and in euros. Annual billing saves roughly two months a year, and because plans are charged in euros, your real cost in another currency moves with the exchange rate. For a yearly budget, work from the euro figure.

Run those four checks and you'll have a defensible number — usually the tier above where the sticker price first suggests, because language coverage tends to be what pulls a growing store upward.

Where translation sits in the cost of selling abroad

It's worth zooming out, because "what does translation cost" is only part of the question for an e-commerce brand. A translation tool prices the words. Selling in a new market prices everything around them.

Weglot is a strong fit when the job is translating a site quickly and keeping those pages indexable for search. That's genuinely most of what some businesses need. But for a store actually trying to win a market, translated pages are step one of a longer list: localized SEO that ranks in-country, prices shown in local currency, duties and taxes handled at checkout, payment methods people recognise, and ads and email that read as though they were written locally. Each of those is a line in the real cost of going cross-border — and none of them is a word count.

That's the distinction worth holding in mind when you compare tools. Glopal, which has run cross-border e-commerce localization since 2007, sits on the second of those — translation as one part of localized SEO, currency, duties, payments and checkout, rather than the whole job. If you're weighing where each tool fits, our rundown of the best Weglot alternatives for e-commerce (link pending live hub URL) lays out the options side by side.

When Weglot is the right spend

For a site that needs a few languages live fast, with clean SEO and no developer, Weglot's lower plans are a sensible, low-cost choice — and the support reputation backs that up. The cost question gets sharper as language coverage and content volume grow, which is exactly the point at which it's worth asking whether you're buying a translation layer or the wider cross-border setup your market actually needs. Map your languages and your word count first, and the right plan — or the decision to look wider — tends to answer itself.

Frequently asked questions