Expanding into international markets is one of the most powerful ways for e-commerce brands to accelerate growth. But breaking into new markets isn’t just about making products available overseas. It requires strategic localization, efficient market entry and a seamless customer experience.
Beau Domaine, the luxury skincare brand developed by Pitt in partnership with the Perrin family, the Château Beaucastel vintners, recently took its business global with the help of Glopal. By leveraging Glopal’s advanced localization technology, the brand saw a 30 to 40 percent increase in revenue across 20 countries and did it in record time.
This case study explores how Beau Domaine achieved rapid, cost-effective international expansion and the key strategies that fuelled its success.
For any brand looking to expand internationally, language can be a major barrier. Customers prefer shopping in their native language, and brands that localize their stores see significantly higher conversion rates.
Beau Domaine tackled this challenge head-on. By translating its French website into multiple languages using Glopal’s localization technology, the brand was able to connect with buyers in new regions without the heavy costs and complexities of traditional expansion methods.
With seamless language adaptation, Beau Domaine was able to reach international customers faster and more efficiently than ever before.
Speed matters in e-commerce. Many brands hesitate to expand internationally because of the long timelines and operational hurdles. However, Beau Domaine proved that global expansion doesn’t have to be slow or complicated.
By choosing Glopal’s plug-and-play solution, the brand successfully launched in 20 countries in just 3 months. Rather than spending months or even years building new international storefronts, Beau Domaine was able to enter new markets almost instantly without major investments in development or local infrastructure.
Launching in the right language for each market immediately increased engagement and revenue. Customers felt more confident shopping in their native language, leading to a significant boost in conversions.
With Glopal, Beau Domaine duplicated its ad campaigns across multiple markets, ensuring that its products were seen by the right audiences in every region.
Localized Google and Meta campaigns combined with automated product feeds led to better targeting, higher engagement and a strong return on ad spend.
As Sarah Gallice, e-commerce director at Beau Domaine, pointed out, offering pricing in local currency was a game-changer. Customers were far more likely to complete a purchase when they didn’t have to convert prices themselves.
Beau Domaine’s global expansion was further amplified by a high-profile collaboration with actor Brad Pitt.
By combining celebrity influence with a strong international expansion strategy, Beau Domaine was able to generate massive brand awareness and drive even more global sales.
Beau Domaine isn’t the only brand seeing explosive international growth with Glopal. Some of the world’s leading luxury and fashion brands are following the same blueprint.
Beau Domaine’s success highlights a crucial reality for e-commerce brands today.
With the right strategy, brands don’t need huge teams or massive investments to sell globally. Solutions like Glopal make it possible to scale faster, enter new markets efficiently and unlock international growth with minimal friction.
If you’re looking to expand your e-commerce brand beyond borders, Beau Domaine’s journey proves it can be done faster and more profitably than you think.