Google Shopping in New Zealand

Average CTR in New Zealand

In order to calculate the click-through rate (CTR) of a paid ad you divide the total number of clicks on the ad by the total number of impressions (i.e. the total number of people who saw the ad).

Top ecommerce categories in New Zealand

Below are the top ecommerce categories in New Zealand and the % of online buyers that have purchased in these categories.

What you need to know before selling in New Zealand?

Today New Zealand's B2C e-commerce market is worth €167.28 billion. Growth, however, is steady and is set to continue at an annual growth rate of around 3%.

Per capita the average annual online spend in New Zealand is €1,542.

New Zealand’s top ecommerce sites are:

• 1. Trade Me
• 2. The Warehouse
• 3. GrabOne

Cross-border spending in New Zealand is growing, international e-commerce now accounts for 6% of total ecommerce spend in New Zealand. When New Zealander buyers choose to buy cross-border they tend to seek products from major markets like China, the UK, the US and Germany. The main driver for buying outside of New Zealand tends to be price and the availability/uniqueness of the product.

How to list for free on Google Shopping New Zealand?

In 2020 Google transitioned their Google Shopping Ads platform from a mainly paid service to a global ecommerce ecosystem that enables any merchant to sell their products anywhere for free.

It’s now free to list on Google Shopping in the US, the UK, EU, Asia and Latin American markets. By selling internationally in markets such as New Zealand, merchants not only open up their business to more buyers than ever before, but it also enables them to move away and ahead of their domestic competition.

We compared the Google Shopping traffic of several merchants; after the US launch of free visibility in April 2020 and then, after the international launch in October 2020:

• In the US, merchants saw a massive influx of free clicks growing to 10%-25% of total clicks.
• After October global launch, merchants could see their unpaid clicks quickly grow to 8-15% of total clicks in less than a month.
• Learn more about the impact of free listings on international Google Shopping.

How do I qualify for free Google Shopping in New Zealand?

Whilst it is now free to list items, there are still criteria that needs to be met in order for merchants to qualify, and just like paid ads if they do not meet 100% of the requirements then they will not be eligible to be shown in the shopping tab.

To qualify for the free Google Shopping Ads in New Zealand, you need to first create a New Zealander feed and then opt into their program. To do this you need to localise your website and your listings for the New Zealander market, to ensure that you meet the criteria set by Google to sell onto the New Zealander market.

To set up your New Zealander feed, you will need to:

• Translate and localize your landing page and product details so they meet Google’s New Zealander requirements.
• Convert product currencies into New Zealand Dollar (NZD) and make sure your checkout accepts New Zealand Dollar (NZD) payments.
• Enable international shipping through a global carrier. International shipping prices for the New Zealander market will have to be included in your New Zealander product feed. See more details.
• If your New Zealander product pages are hosted on a separated domain, you’ll need to setup a multi-client account that will allow you to submit data feeds for multiple domains. Each client may have a distinct store name and URL. When you request a multi-client account, your current Google Merchant Center account will become a sub-account in your new multi-client account. See more details.
• Once your website is fully localised, upload your product feed for the New Zealander market to your Merchant Center.

Why do you need to localize product ads?

Localization is extremely important for cross-border trade. Not only does it ensure your international listings get traffic but that your store can start to convert international buyers at the checkout. They expect a shopping experience similar to if they were to shop domestically, and providing them with a localized experience leads to an increased checkout conversion.

You’ll need to adapt your listings and store to the New Zealander market. This includes product descriptions in Englsh, correct local sizes, prices in New Zealand Dollar (NZD) and with common New Zealander methods of payment.

Adopting your feed, listings and store for the New Zealander market will not only dramatically increase your international transactions, but also increase the average transaction value. Learn more about Glopal’s free product ads localisation solution.

Don’t have a New Zealander store?

If you don’t have a New Zealander store you can still benefit from Google Shopping Ads, but you will need to address the following:

Language: Englsh version. Your store must have a New Zealander version and your product feed that you submit to the merchant center for Google Shopping Ads should also point to the New Zealander version.

Currency: The prices in your product feed must be in New Zealand Dollar (NZD).

Prices: Your landing pages, product pages and checkout must show the same currency that you use in the feed. For example, if you submit a feed with New Zealand Dollar (NZD) then all the prices on your site must also be in New Zealand Dollar (NZD).

Shipping: All shipping prices must also be in New Zealand Dollar (NZD).

Taxes: Where possible include local duties and taxes to ensure smooth and quick delivery of your products to New Zealand.

Legal: Ensure your site is fully compliant with Local New Zealander ecommerce Terms of Service and Returns policies.

Checkout: You’ll need to have a checkout that can process payment in New Zealand Dollar (NZD).

Find out how to automate the store localization process with our translation plug & play solution.