Glopal Clips

US AB Tests in France

Written by Fitch Richardson | Aug 13, 2024 1:15:33 PM

 

Automated transcript:

And the result that you can see on the screen here are about, US brand that's, was doing some sales in France, but started with us to localize and now starts picking French to the French, buyers and, what you see is just amazing there. They just got between five X and seven X growth on all the key metrics. So impressions, meaning the brand visibility. Now they are there for their French buyers, a higher conversion and in the end, a higher revenue, which again, links to the fact that, what we discussed before, that's the reality of the French market. People just don't speak, or not confident enough to buy, in English.