Glopal Clips

the importance of being translated into the client's language

Written by Fitch Richardson | Oct 10, 2024 4:20:37 PM

 

Automated transcript:

I might just add an example here, but actually, you've already participated in webinars with the op. You might have already heard this message or seen an equivalent, but it doesn't matter what language we speak as our mother tongue. We don't search in English when we want to buy a product, unless we want something very specific and we know we'll find it in the US.

But in this example here, I'm looking for a gentle and antioxidant facial cleanser. I'm not going to look for the English version. It's true for me as a French person. It's true for our friends in Spain, in Italy. It's true for our friends in Japan. It's true for our neighbors in Northern Europe, the Swedes who speak English very well, and everyone searches in their own language.

In any case. And that's something we were really able to verify. So, and you confirm what you're telling us, you had customers coming to you saying, "I can't find you in my language, when will I be able to?" That's right, that's right. And it's also a strength in reassurance.