Glopal Clips

Shopper Preference

Written by Fitch Richardson | Aug 13, 2024 12:29:19 PM

 

Automated transcript:

There's been numerous surveys from various independent sources, really just, keeping that message coming through again, that 90 percent of shoppers want to browse in their own language. 75 percent will prefer to buy products in their language. Surprisingly, 56 percent of shoppers saying that Language is more important than price when they actually make a decision in terms of their shopper journey.

So really strong messages that come through and that's about the shopper experience. We're still when we go back to what Julian said about the searches, if you're not even there for shoppers to be able to find you we don't even reach this point of the shopper preference.