Automated transcript:
So, as we've said, we've mentioned it several times. I think the first thing to do when you want to boost your sales in markets where you're not yet in the right language on the site is translation. That's obvious to me. The currency is also important because many people are hesitant to pay in a currency that isn't theirs.
They fear bank fees and don't realize the cost. For me, translating the site into the right language and having the currency available in the correct denomination is crucial.