Glopal Clips

Reduce dependency on domestic market

Written by Fitch Richardson | Jul 1, 2024 11:27:42 AM

 

Automated transcript:

Stephanie:

But we, with the COVID crisis, we really want to develop an online international online sales and be less dependent on our reseller or on our domestic market. 

Natashia:

Yeah. And get closer to your customers, I imagine. 

Stephanie:

Of course. Yes.  

Natashia:

So we've got a slide here which, which shows where you are now when, when people are searching in local language.

And I remember previously when we discussed before that when you were wholesale, more wholesale dependent, it, you would be, you know, would be the wholesalers that would be coming up in the searches versus your own sites.

Stephanie:

Yes,  

Natashia:

the top of the top of the search engines. So. Yeah, certainly bringing them directly to you to allow you to create, curate that international journey, but also to be closer to your customers for CRM and everything else.

Stephanie:

Yeah, yeah, totally. We would like to have access to our direct final customer to increase our customer database, understand their needs. And adapt the product assortment to each market because it's quite different from a market to another. For example, in Japan, they are crazy about the teaser coats.

In Germany, it's down jackets or iconic parka. Yeah. Or in South Korea, it's mink. So we would like to have access to more data to, to adapt our online strategy to each market.