Automated transcript:
Stephanie:
Regarding the localization, it helps us with our existing customer, but what is also important is marketing localization because we have all our product information product title that appears in search engine product, Also translated in the local language and this really helped us to improve our top ranking in, in, in Google and and get more traffic, more local traffic and new customer and also to improve our conversion rates when they buy online because they are more confident.
Natashia:
Yeah, no, for sure. I mean, certainly from, from our perspective, we We see much wider audiences going back to the slide we had on earlier about the percentages of English speakers versus international speakers, you know, in Japan, South Korea the localization drives such growth. It's really a no brainer, very much like Julian had said earlier around, you would never set up a store in South Korea.
Like you've very successfully, we'll talk about it later. So that for yourself, but you would never put English speakers in a store. Or have your paperwork and invoices and price tags in English. You, you have it in Korean. So it's, it's the same and it drives crazy growth. It's, it's common sense, but I think quite often we step over it.