Automated transcript:
To the yellow one, to the red one. So how I will adapt my campaigns to those different audience segments. I will start by targeting my most qualified audience, my converted audience. So I will use CRM and retargeting to enhance loyalty and stimulate repeat purchase. I do not want this circle to decrease in size.
In size. Then I will use conversion campaigns. To target people on the yellow circle and make them move to the red one. The goal of this campaign are to drive conversions by motivating prospective clients to make their first purchase. Then I will use engagement and consideration campaigns to target my blue audience and make those people move from the blue circle to the yellow one.
I want to encourage them. to engage and consider my brand's offering. And finally, last kind of campaign, the brand awareness campaign. I just want to make people who are unaware of my brand to become aware of my brand, so to move from the green circle to the blue circle. But there are many factors that will impact those four types of campaigns performance.
The first one is the impact of audience segment size. Because as we mentioned it, when you will start spending or investing money on this campaign, you will get some impression, obviously, because you're buying impressions. Those impressions will allow you to reach some people. The reach will obviously be lower than the impression number, because what the reach measures is the number of unique persons that have seen at least one of your impressions.
But some person may see Many of the impressions. Those impressions will lead to sales and so revenue. But there's a certain point where if you continue to spend, you will continue to buy impressions. The cost of those impressions will increase, but your reach will plateau. Because you will have reached the limit of your audiences.
And even if you continue to invest, even if you continue to buy more impression, you won't be able to reach more people. So your revenue will plateau as well. Because if I've already seen your ad 10 times, if you display it to me an 11 times, I won't make any purchase.