---
title: Different customer behaviour in each market
description: For example, you know, when we launched South Korea, well, it was really interesting, but you know,  in South Korea, they do not use Google as a search engine. They, for example, use Naver as a search engine.  So, Now we, we know that we have to adapt our marketing strategy to the local market. 
---

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# [Different customer behaviour in each market](https://merchants.glopal.com/clips/different-customer-behaviour-in-each-market)

 Written by [Fitch Richardson](https://merchants.glopal.com/clips/author/fitch-richardson) | Jul 1, 2024 9:06:36 PM

 

Automated transcript:

For example, you know, when we launched South Korea, well, it was really interesting, but you know,  in South Korea, they do not use Google as a search engine. They, for example, use Naver as a search engine.  So, Now we, we know that we have to adapt our marketing strategy to the local market. 

And what is also interesting thanks to Glopal is that we see different customer behavior in each market. So we can adapt the product assortment to each market. We can adapt the merchandising to each market and the commercial The commercial discounts regarding the different campaigns and yes, things like that.

[View full post](https://merchants.glopal.com/clips/different-customer-behaviour-in-each-market)

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