Automated transcript:
I think a couple of these are what I was taught and a few of them are mistakes I've made over the years and learned from. taking a more agile approach to international. Always adapting, like I mentioned about we launched global and then we continue to look at what were happening with users and Making sure that we were we're trying to optimize for those international customers Not just focusing what messages might be missing Be a little bit more agile in your marketing and long tail benefits with the small markets The countries that i've spoke about that's only around eight or nine.
I think countries out of those 98 markets we Regular orders. It might be one order a month, one order every other month off a lot of those smaller countries. Let's say those bottom 50, but that really totals up over the year and makes significant differences to your bottom line. And they are countries that we would not have even started thinking about for probably another 15 years.
So we're already benefiting off that. let your expansion plans be led by data, not gut. We've really touched on that. I think it's really important. I'm not a marketer who just goes off hunches. I think if you can get the data behind, a decision.
Plan your pricing strategy when people are trading internationally, one of the biggest things especially for smaller businesses is duties sales taxes and making sure you look into that.
We're lucky here. I have an excellent member of the team, in our distribution, section that will review all international prices, or at least those key countries to make sure we're always on top of that. we offer sales tax and duties paid. But even if you are not offering that, make sure the customer is aware.
You can then align your pricing strategy with that. with Glopal, at a country level, you can increase your price by a specific percent. for each country we are shipping to, depending on the sales tax for that country. we increase their prices to account for that, so that the customer's got one Clear price, they know what they're paying think globally and don't alienate your international users. glopal is, I'm sure there's a technical term for it, but I call it a skin over a site. It's easy to continue to write your content, any USPs and bits to be specific to the country. for us, it was the UK.
So we removed all messaging UK delivery as an example, and it was fast worldwide delivery making sure you've got, pieces of information regarding delivery to those actual countries. So we created a new, delivery page. which had it split up by continent and then we were able to direct the users to their specific.
I spoke about the pop ups, but it's just making sure that you don't forget about those other markets when you start creating your content in your own little bubble.