Automated transcript:
You will be able to identify the rising star and then to focus your media investment on those countries specifically. So it really depends on the quantity of information you have in the hands when deciding to start your international campaign.
Sorry, James, you had a question at the start and I've missed you and dropped the other questions.
We're a luxury British fashion retailer. Broadly, which markets do you think would provide the best opportunity for us to improve our ROAS? I have some countries in my mind, but Yann, from your perspective and experience with LVMH and other brands. Yeah, it's hard for me to answer this question because I do not know in which countries you are already selling.
But I would, I would start with the usual suspects, the biggest Europe countries, European countries, as the US and Canada, Japan and South Korea, I would say that those are the usual suspects. And then you can start with a less big market and start to target some upper countries markets, some Middle East countries as well that have potentials, but not the same.
Yeah, James, I would say one of the two other countries we've seen some great results in recently have been Brazil and Mexico. We actually had one of our luxury brands based in France.